Developing essential marketing skills can make you pivotal to strategic decision-making. These skills include informing and leading on markets, driving strategy and income, managing customers, and monitoring competitor. As a result, this fully online MSc in Marketing can prepare you for a broad range of marketing, management, and consulting careers. You'll be equipped to negotiate the challenges of highly competitive global markets. This includes leading activities ranging from marketing, brand, and communications to business development and operations management.
A minimum high 2:1 undergraduate Bachelor’s (honours) degree in a social science-related area with a final mark of at least 65% or above in the UK marking scheme. If you are still studying, you should be achieving an average of at least 65% or above in the UK marking scheme.
Please note that if you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience or offer a related graduate qualification (such as a Masters or PGDip).
English language band: B – To study at King’s, it is essential that you can communicate in English effectively in an academic environment. You’re usually required to provide certification of your competence in English before starting your studies.
This course blends economics, psychology, sociology, technology, and sustainability to bring you the latest thinking and approaches in strategic and agile marketing.
You’ll become an adaptable marketer suited to any industry. Explore how innovations and technologies enhance business activities, communication, and customer targeting.
Study with a triple accredited Business School that is committed to the highest quality teaching and international research which aims to improve the way people do business.
Our world-class researchers shape the future of marketing, publishing their findings in highly ranked journals like the Journal of Marketing and Journal of Marketing Research.