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MSc Digital Marketing and Advertising

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MSc Digital Marketing and Advertising

Navigate the dynamic digital landscape and build your knowledge and expertise in advanced digital marketing and advertising management practices.

What you'll learn

(Tuition fees – it is for the full duration of the programme)

Entry Requirements:

  •  Our programmes are designed for graduates from any discipline with a strong interest in the principles and practices of relevant areas.
  •  A minimum of a 2:2 UK Honours degree or international equivalent and academic IELTS 6.0 overall, with 5.5 in each skill.
  •  We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above but it’s not just about the grades – we’ll look at your whole application, including your work experience. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

Programme modules

Buyer Behaviour and Ethics - 20 credits

Digital Marketing Strategy - 20 credits

Marketing Management in Action - 20 credits

Advertising Management - 20 credits

Customer Experience (CX) Strategies and Techniques - 20 credits

Social Media Marketing Management – 20 credits

Dissertation – 60 credits

Study Skills and Research Methods – non-credit bearing

Accreditation

The programme is accredited by the IDM (Institute of Digital Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing.