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This course blends economics, psychology, sociology, technology, and sustainability to bring you the latest thinking and approaches in strategic and agile marketing.
You’ll become an adaptable marketer suited to any industry. Explore how innovations and technologies enhance business activities, communication, and customer targeting.
Study with a triple accredited Business School that is committed to the highest quality teaching and international research which aims to improve the way people do business.
Our world-class researchers shape the future of marketing, publishing their findings in highly ranked journals like the Journal of Marketing and Journal of Marketing Research.